Course Overview

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Startup School

The Startup School’s design is to ensure entrepreneurs not only have the theoretical and practical learning, but the coaching and mentoring support to supplement and ensure the learning, growth, application and success of the business is realised.

Week 1

Developing an entrepreneur’s mindset

You will learn about the importance of developing an entrepreneurial mind-set, and study from the examples of successful global and home-grown entrepreneurs.

Week 2

Problem identification and solutions development

In week 2, you will learn about the challenges facing different communities today, and the work that is being done in overcoming them, various problem solving methods, and the ability to formulate solutions to a variety of problems.

Week 3

Creating an entrepreneurial strategy

Week 3 will discuss the fundamentals of business strategy and look at how to start formulating your business plan, as well as the importance of a personal entrepreneurial strategy.

Week 4

Defining and marketing your value proposition

In this week you will discover the world of marketing and learn how to define your target market. You will also learn how to define a specific value proposition for your business.

Week 5


In week 5, you will learn various sales techniques and how to set and interpret sales targets and reports. Additionally, you will be guided in developing and presenting a sales pitch for your business’s value proposition.

Week 6

The fundamentals of small business finance

Week 6 covers all you need to know regarding the basics of small business finance and accounting. This includes the interpretation of various accounting reports and setting and managing a budget for your business.

Week 7

Talent management and staff development

In this week you will learn about human resources and labour law in a South African context, discover when to outsource various tasks or when to hire full-time employees. You will also learn the characteristics of value-based leadership.

Week 8

The art of clear and constructive communication

In week 8 you will discover the importance of constructive communication, how to improve as a communicator, and the best ways to approach conflict in your business.

Week 9

Intrapreneurship: Becoming indispensable

You don’t need to own a business to have an entrepreneur’s mind-set. Week 9 looks at ways of progressing within organisations, working as a professional, and becoming a linchpin of an organisation.

Week 10

Sharing the dream: Pitching your business plan

During the course you will be led on a journey to completing a business plan. In this week, you will learn presentation skills and create a presentation of your business plan. You will also learn about ways in which you can foster further opportunities for presenting your business plan.

Week 11

Execution and operations

This week covers a broad-based look operations management as applied to different sector scenarios and will teach you to develop an execution framework based on your business plan.

Week 12

Growth strategies: Where to next?

In week 12 you will learn about a variety of tested growth strategies and how to discern when your business is ready to scale or expand into new markets.



The course has successfully completed a pilot launch phase. To ensure value, sustainability and cross-subsidisation of the programme there is a nominal administration fee of R950.



Startup School aims to provide entrepreneurs with a holistic and meaningful learning, coaching and mentorship programme to better capacitate and enable their business. To aid the realisation of a strongly presented business and business plan, upon successful completion of the StartUp School programme, entrepreneurs are invited to apply to win prize money.

The funding is awarded based on the feedback from coaches through the 12 week programme on the entrepreneur, intent of how the funds will be used in the business and the relevant application documentation completed. All applications go through a series of judging rounds and deliberations.

Funding awarded is at the sole discretion of the Startup School and subject to terms and conditions.* It is prize money and not debt/equity funding, that will be awarded to the most enterprising entrepreneurs.



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