Week 1: Developing an Entrepreneur’s Mindset
In Week 1, you will learn about the importance of developing an entrepreneurial mindset, and study from the examples of successful global and homegrown entrepreneurs.
Week 2: Problem Identification and Solutions Development
In Week 2, you will learn about the challenges facing different communities today, and the work that is being done in overcoming them, various problem solving methods, and the ability to formulate solutions to a variety of problems.
Week 3: Creating an Entrepreneurial Strategy
Week 3 will discuss the fundamentals of business strategy and look at how to start formulating your business plan, as well as the importance of a personal entrepreneurial strategy.
Week 4: Defining and Marketing Your Value Proposition
In this Week you will discover the world of marketing and learn how to define your target market. You will also learn how to define a specific value proposition for your business.
Week 5: Sales(person)ship
In Week 5, you will learn various sales techniques and how to set and interpret sales targets and reports. Additionally, you will be guided in developing and presenting a sales pitch for your business’s value proposition.
Week 6: The Fundamentals of Small Business Finance
Week 6 covers all you need to know regarding the basics of small business finance and accounting. This includes the interpretation of various accounting reports and setting and managing a budget for your business.
Week 7: Talent Management and Staff Development
In this Week you will learn about Human Resources and Labour Law in a South African context, discover when to outsource various tasks or when to hire full-time employees. You will also learn the characteristics of value-based leadership.
Week 8: The Art of Clear and Constructive Communication
In Week 8 you will discover the importance of constructive communication, how to improve as a communicator, and the best ways to approach conflict in your business.
Week 9: Intrapreneurship: Becoming Indispensable
You don’t need to own a business to have an entrepreneur’s mindset. Week 9 looks at ways of progressing within organisations, working as a professional, and becoming a linchpin of an organisation.
Week 10: Sharing the dream: Pitching Your Business Plan
During the course you will be led on a journey to completing a business plan. In this Week, you will learn presentation skills and create a presentation of your business plan. You will also learn about ways in which you can foster further opportunities for presenting your business plan.
Week 11: Execution and Operations
This Week covers a broad-based look operations management as applied to different sector scenarios and will teach you to develop an execution framework based on your business plan.
Week 12: Growth Strategies: Where to Next?
In Week 12 you will learn about a variety of tested growth strategies and how to discern when your business is ready to scale or expand into new markets.