Startup Story: Meg and Anya of Hubba Hubba

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In this episode we chat with Anya Kovacs and Meg Ringdal, the founders of Hubba Hubba, a Cape Town-based brand on a mission to create inclusive, comfortable, and fun knickers for everyone. Frustrated by the lack of options for all body shapes and sizes, Anya and Meg launched Hubba Hubba to offer panties made from soft, breathable fabric in playful designs for everyday wear.

Hubba Hubba isn’t just about comfort and style; it’s also about making a positive impact. Each pair of panties is handmade locally in South Africa, with a focus on high quality, minimal single-use plastic, and fair labor practices. Anya and Meg are dedicated to making their brand socially and environmentally conscious, prioritizing the environment in every decision. Have a listen.