With the rise of social media and WordPress websites, marketing has become more affordable and accessible for entrepreneurs. Still, as a startup or small business, building brand awareness and attracting the attention of consumers can be challenging when you’re competing with vast oceans of digital content. In this episode, we chat to the subject matter expert for our new Marketing Deep Dive course, Lara Karassellos, about the current marketing landscape. Then, she shares her tips for marketing your startup business, and tells us a little more about the course that she played such a huge role in developing.
Podcast: #13: The Story of ParkUpp: Placing parking in the hands of the people
Entrepreneur on the Grow Podcast Series | Featured post | Startup stories
In this episode of the Entrepreneur on the Grow podcast, Jared sits down with one of the founding members of ParkUpp, a local tech startup that’s revolutionising parking in South Africa. This woman, ...
Big dreams, small budget: 7 affordable tips for marketing your startup
Featured post | Thought leadership articles
Building a business and NOT focusing on your marketing is like owning a car without wheels – useless. Because your business is as good as the customers who know about it and, if 97% of them are...
Podcast: #14: From a team of 4 to 30: The secrets to Vondis’ success
Entrepreneur on the Grow Podcast Series | Startup stories
When Paul Jacobson, a qualified chef and animal enthusiast, invested in a small pet food business almost 20 years ago, he had a vision. Today, that vision is called Vondis, and they’re stocked ...
Podcast: #12: Are you walking the talk? A story of sustainable entrepreneurship in action
Entrepreneur on the Grow Podcast Series
Daniela Samakosky, founder of Walk the Talk Africa, joins us in this thought-provoking episode of the Entrepreneur on the Grow podcast. Join our Head of Education, Jared Kruger, as he sits down with ...
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